市场营销系    

   

系主任:李玉峰,博士 E-mail: liyf@shou.edu.cn
概况与办学特色:创办于1994年,现有专业教师8名。该专业坚持教学与科研相结合、理论与实践相结合、课内与课外相结合的办学指导思想。强调全面提高学生理论知识与实践应用相结合的综合素质,重点增强学生在实践中运用营销理论和方法分析解决问题的能力。营的是市场,销的是自己!该专业学生未来主要是在工商企业、市场中介部门或政府管理部门从事产品销售、营销策划、市场调查、公关策划、广告策划、商务谈判等中高层次技术型、应用型的工作。
主要研究方向:水产品市场与流通、食品(农产品)品牌营销。
 
Marketing
Department Head: Dr. Li Yufeng. E-mail: liyf@shou.edu.cn
Profile: Established since 1994, the Marketing Department has 6 faculty members. The department follows the principle that teaching should be combined with research, and learning in classroom comes along with practice outside of classroom. The department puts emphasis on improving comprehensive capability of students in both theory and practice, and suggests that marketing is all about market operation and self promotion. The major offers career opportunities in sale, marketing design, market survey, public relation planning and advertising plan of marketing department of enterprise, advertising agency and government employment.

Research specialization: aquatic product market and distribution, brand marketing of agro product