市场营销专业 系主任：何清，副教授、博士E-mail:qhe@shou.edu.cn 概况与办学特色：创办于1994年，现有专业教师8名。市场营销专业以经济学和管理学基础知识为背景，以市场营销和工商管理基本理论为核心，围绕市场机会识别、新产品开发、吸引客户、订单执行，以及保留客户和培养忠诚等商务过程，全要素、全方位育人，以全面培养和提升学生的综合素养和实践应用能力。 自创办以来，市场营销专业毕业生广泛分布于工商企业、市场服务组织、政府部门以及事业单位等，从事市场调研、公共关系、广告策划、品牌管理、商务谈判、销售管理等中高层次技术型、应用型工作。 主要研究方向：公司战略与品牌管理；食品消费与安全；水产品流通等。
Marketing Department Head: Dr.He Qing E-mail: qhe@shou.edu.cn General Information: Established in 1994, the marketing department has8 faculty members. With economics and management as its background and marketingand business management as the core, the marketing department focuses on marketopportunities identification, new product development, customers attracting,order executing, and customers retaining and loyalty fostering. Students'comprehensive literacy and practical capabilities are enhanced by all factorsand in all aspects education. Since establishment of the department, graduates work as middle andhigher technical and specialized personnel engaging in market research, publicrelations, advertising planning, brand management, business negotiation, salesmanagement at industrial and commercial enterprises, market serviceorganizations, government agencies, and public institutions. Research specialization: Corporate strategy and brand management, Foodconsumption and safety, Aquatic product distribution, etc.
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