College
of Economics and Management of Shanghai Fishery University
1 introduction
Economics
and Management College of Shanghai Fishery University has developed from the
Department of Fishery Economics and Management, which opened in 1984 by
immerging Institution of Fishery Economics of Shanghai Fisheries University and
the branch of Leader Management College of Central Government in Shanghai
Fisheries University. Over the years, the college has had official name of
Economics and
In the past 20 years, Economics and
Combining objective of curriculum
development of the college with the education direction of developing high
level university given by the
Major of Logistic Management, specializing
in the international food logistics opened in
In the process of curriculum development,
research results are largely accumulated and extended and the research
abilities of the faculty team are tremendously increased. More than 50 projects
with research fund of RMB 3,000,000 have been taken by faculties in the
college. Those projects are from central government of
As a result of absorbing and cultivating
the talent faculties, the college now has 55 faculty members. Ten of them are
professors, sixteen are associate professors. Half percent of them are with
doctor degrees. The college also has around 30 visiting professors from
domestic and overseas. It is a united hard working research and teaching team
with reasonable structure and good motivation to contribute the college.
The college insists in the discipline of
matching with the derived needs from national economic and social development,
being actively related to the development of
Tel: 021-65710588/68025938
Email:
jmxy@shfu.edu.cn
2 Departments
Department of Economics and Management of
Agriculture and Forestry
Dean: YANG Zhwng-yong, Ph. D, graduated
from Fu Dan University, main research fields are common pool resource
economics, environmental economics, fisheries resources economics, fisheries
environmental economics.
contact:
e-mail:zyyang@shfu.edu.cn
Professor:
1.
YANG
Zhwng-yong, Ph. D, whose main research fields are common pool resource
economics, environmental economics. Professor Yang focuses his research on the
fisheries resources economics, fisheries environmental economics in recent
years. Correspond address: 334#, Jun Gong Rd. Shanghai, China; Post code:
200090; Tel: 021-65710588; E-mail: zyyang@shfu.edu.cn
2.
Sun
Chen, Ph. D, whose main research fields are agricultural market and policies,
aquatic product market and circulation, Correspond address: 334#, Jun Gong Rd.
Shanghai, China; Post code: 200090; Tel: 021-65710588; E-mail: chensun@shfu.edu.cn
General
Introduction:
There
are 8 teachers in the department, the rate of the teachers who are Ph. D in
this department is 62.5％. There are 4 teachers who teach
major causes in this department but are administrators in the college of
economics and management. This department also employs 10 visiting professors.
The
main research groups of the department:
1.
fisheries
economics and management
The
members of this group continuously concentrate their research on the
development of fisheries economy and its management in
2.
rural
environmental and resource economics
Starting
from the research of fisheries environmental and resource economics, this group
studies the problems of population, environmental and resource economy which
occur in the development of rural economy. The members of this group
concentrate their interest on the estimation of the values of the aquaculture
and cornfield ecological system, evaluation of the economic policies of aquatic
eco-system reparation, economics of aquaculture pollution, and poverty problems
in the process of rural environment protection. This group undertook many
research projects from national and provincial government.
3.
agricultural
economics
This
group mainly studies the improvement of farmers’ income, adjustment of
agriculture, and the construction of new rural area, and undertook some
research projects from related department of government, which concerned the
security system of poor fishing family, the strategy of the construction of new
rural area, the contribution rate of fisheries to agriculture, the analysis of
produce market, the technical and economic analysis of agricultural project.
4.
marine
economy
This
group studies the development of marine economy, marine institutional
economics, fisheries environmental and resource economics, the protection of
marine environment and resources, the set-up of the marine management and
administration efficiency, the finance of marine risk management, the
development of marine industry, marine regional economics, the competitiveness
of the marine product.
The
feature of the education:
The
feature of the education of the department is the fisheries economics and management.
Our university set up institute of fisheries economics early in 1955,
established the major of fisheries economics and management in 1984. This
department has educated over 1000 students. During the long process of
development, fisheries economics and management has evolve as one special major
of our university, and becomes the sole major which can offers both bachelor,
master, and Ph. D education in China.
Department
of Accounting
Dean: Deli
Yang, Master of economy, graduated from
Address:
Tel: +86-21-65710040
Mb
:+86-21-13371935637
E-mail: dlyang@shfu.edu.cn
General
Introduction:
There are 9 faculties, 22% of whom has got
the doctoral degrees
The main research fields of the department:
1. Research
of theories and practices of financial accounting
This majors in applications of financial
accounting theories and, the improvement and discussions of financial
accounting standards and the fundamental theory and application of taxation
accounting.
2. Research
about Corporate financing
Combined with the Frontiers of corporate financing, this research majors in
the measures to improve shareholder value on Chinese capital market, concerning
about the combination of the Empirical Study Theory and Chinese capital market.
Characteristics of the department:
Through continuous teaching reforms, the
department has been improving the teaching quality. And she also improves professional
quality by Gold Abacus Accounting
Skills Match. The department emphasizes the effects of classroom teaching,
develops the Accounting Practice programs and advocates
the combination of studying in school and social practicing. And the department
pays much attention to improving the overall quality and the ability of
thinking and operating and has come to its bright school characteristic.
Finance Department
Dean: Jin lin’gen,
Master of Economy, graduated from
contact: 334-86 Jungong Road 200090;
13371935618；
E-mail:lgjin@shfu.edu.cn
General
Introduction:
There
are seven full time teachers in the finance department
and two of them are doctors, taking 29%.
The scientific research areas are rural finance
and rural insurance (insurance in fishery), the development of capital market,
real estate finance, exchange rate system and foreign exchange transaction.
Educational feature:
1. Emphasizing operation and practice;
2. Emphasizing foreign language education,
especially financial English. With a knowledge of international banking business, students are competent in external
economic departments.
Department of International Economy
and Trade
Dean: Professor
LuoLe
Bachelor
of Economy, graduated from Shanghai Finance and
Contact:
Tel: 021－65710588
General
Introduction:
Our
department now boasts 9 staffs with 25 percents have doctor’s degree and one
now studying abroad for a Ph.D).
We
carry out research in the fields of International Trade and Service Trade,
International Trade and intellectual property rights Protection, Policy of
International Trade and Transnational Economy and Management.
Students
of our department have full basic knowledge of Economy and International Trade
and are familiar with the regulations and cases of International Trade as well
as Operations. We put great focus on practice and case teaching so as to
cultivate applied talents with practice strength and capability.
Department
of Marketing
Dean: Yifang
Li, graduated from Trade Economics department of
General
Introduction:
There are 8 faculty and half of them with doctoral
degrees.
The main research fields of the department:
1. The department has formed a strong team
based on marketing and circulating of aquatic products, including the market
system of aquatic products, the function of aquatic products market, the
constructing and programming of aquatic products market, the norm of aquatic
products market, the actuality and development of aquatic products market at
home and abroad and so on.
2. The research about food (agricultural
products) brand marketing come into being a bright spot of the department, focusing
on what is agricultural products brand, the relationship between agricultural
products brand and local economic development, how to evaluate the brand of
agricultural products, the international competitiveness of agricultural
products brand and Chinese agriculture, the establishment of famous-brand
agricultural products bases, agricultural products brand and protection of
intellectual property rights, the building of agricultural products brand and
the utilizing of media resources, the crisis management of agricultural products
brand.
Characteristics of the department:
The department is committed
to enhance teaching quality step by step via teaching innovation and teaching
research, and try to improve the students’ comprehensive quality by carrying
out colorful technological and cultural activities. The department strives to
integrate teaching with research work, combine theory with practice, combine
classroom instruction with extracurricular activities. It aims to ensure the
students to use scientific theories and methods to analyze and solve actual
problems.
Department
of Logistics management
Dean: Professor
Lansun Chen, Bachelor (postgraduate education), Graduate from
Address:
Tel: 13371935629
Email: lschen@shfu.edu.cn
General
Introduction:
The faculties now have 8 full-time
teachers, four of them are professors, accounting for 50% of the total number,
and six of them have doctor's degree, accounting for 75% of the total number.
The main research fields of the department:
1) A food logistics management, it includes:
Food supply chain management ;The ompetitiveness of the food supply chain; Food
Logistics Engineering ;Food Logistics Warehouse ;Management; Food Logistics
Cost Management Food Chain Store and ECR
2) Logistics management, it including:
E-commerce and Data Mining; Logistics Planning and Designing; Logistics Planning
and Management; Logistics Center Design; Supply chain management and logistics
competitiveness; Logistics and Numerical Simulation Model; Third-party
logistics management; Logistics Management Information System
The feature of education:
First, attach importance to student’s
professional comprehensive interdisciplinary quality: it’s students with a
solid foundation of management, economics and information technology, and food management knowledge, familiar with the
food safety regulations, mastering modern food logistics management theory,
information systems means and methods.
Second, attach importance to student’s
practice ability of logistics: with the emphasis on social communication, we
establishing a number of student internships logistics base to the theory and
practice of social integration, develop a practical logistics capabilities with
the characteristics of the food logistics personnel.
Third, attach importance to the combination
of academic studies and research: with foreign counterparts to establish a
multi-level multi-channel international academic exchanges and training, we
create a thick atmosphere of academic research, students actively participate
in all the research activities of large domestic and international academic
conferences and activities.
Department of Food Industry
Management
Dean: Professor Shaodong Meng, Ph.D., Graduate
from
Address:
The College of Economic and
Management,
Tel:
+86-21-65710040
Mb :+86-21-13371936186
E-mail: sdmeng@shfu.edu.cn
General
Introduction:
Department of Food Industry Management has a highly
qualified faculty of 7 members, of whom 100% are PH.D.
Research Direction:
Food quality and
safety management
Food
Industry System and Supply Chain Management
Characteristics:
Established in 2006,
Currently the only similar professionals Nationwide.
Interdisciplinary: The disciplinary convergences
food science, economic science, management science and other subjects.
3 Teaching Management
Centering
on national economic construction and social development need consistently,
integrating with shanghai economic development closely, the College of Economic
& Management meets Shanghai’s need, renders service to whole country, and adopts
an international outlook, gradually shaping an sustainable guideline for
college operation. In accordance with the principle of “giving fundamental
consideration to the people’s interests”, the
In accordance
with social demand for training qualified personnel, college emends
undergraduates’ training program and enriches teaching content through adding practical
activities every year. The methods of case teaching, experimental teaching, and
model practice is advocated, and the means of CAI software and online class is
adopted, thereby the quality of teaching improved. The course of “Fishery
Economy” with the title of “Shanghai Quality Open Courseware”, in the charge of
Professor Le Luo, is recommended to apply for China Quality Open Courseware by
the Instructing Committee of Agricultural Economic and Management. At present,
the College of Economic & Management boasts it 5 key construction courses,
among which “Fishery Economy” has received third prize in 2005 Shanghai
Teaching Achievement Evaluation for its course construction and teaching
reform.
At
present, the college provides such teaching facilities as accounting laboratories,
ERP laboratories and international trade teaching software to undergraduates
for their practice. The representatives from our college, participating in the
Semi-Finals in
The
college attaches great importance to the build-up of the teachers’ ranks and
the development of skeleton teachers. At present a number of teachers of our
college pursue some degrees overseas or act as visiting scholars. On the
purpose of improving bilingual teaching skills, many specialized teachers are
sent overseas to take short-term refresher courses. While sending them overseas
to study, the college has actively invited foreign professors whose experience
should be dawn on. The college keeps the extensive communication with other
fishery colleges in
4
Introduction to Postgraduate Education
----
In the
To broaden the horizons of postgraduates,
the College is keeping extensive communication with and cooperating with FAO,
as well as universities, research academies and institutes, experts and
scholars of
Introduction
to postgraduate diplomas
Doctor’s degree in fisheries economics and
management: on the theoretical basis of fisheries economics, regional
economics, fisheries sustainable development theory and institutional
economics, the discipline concentrates on development and evolution of
fisheries industrial policy and fisheries regional economy, and theory and
method of formulation of fisheries industrial policy and taking full advantage
of regional economy. One feature of this discipline is that it integrates other
disciplines, i.e. marine law, ecological environment, biological resource and
economics. The other is that the research in sustainable development of ocean
and fisheries plays an important role and marine industrial economics is the
main research direction.
Master’s degree in industrial economics:
the specific research contents and features are as follows:
1. theory
of sustainable industrial development: it concentrates on the relationship
between the utilization and sustainable development of autogenic biological
renewable resources and unclaimed flexible natural resources.
2. industrial
policy and regional economics: it concentrates on industrial policy, industrial
development strategy, organizational behavior, operation strategy and regional
industrial structure and industrial distribution.
3. comparative
researches in industrial economy: it focuses on the developing process of
Master’s degree in agricultural and
forestry economics and management: the specific research contents and features
are as follows:
1. agricultural
economics and management: attention is paid to economics and management in the
exploitation and utilization of flexible resources, policy formulation and
system configuration, international trade theory, market circulation, etc.
2. marine
resource and environmental management: it focuses on the influences caused by
social and economic system in the course of marine environmental management, to
offer scientific backing for government department concerned.
3. economic
information management: on the basis of modern management, managerial
information, computer information technology and mathematical statistics, it
focuses on processing methods and
measures to foster qualified specialists, who are good at not only management
but also information technology.
Master’s degree in fisheries economics and
management: the specific research contents and features are as follows:
1. marine
industrial economics and management: it concentrates on the theories of marine
economics and fisheries economics and economic policy, institution,
organizational behavior and operation strategy of optimization management for
renewable resources.
2. fisheries
administrative management: it concentrates on the law, rules and relevant
administrative system of marine economy and fisheries administrative
management.
3. aquatic
product market and policy: on the basis of international trade theory,
marketing and policy, it concentrates on the supply and demand, circulation,
processing and the conflicts existing in foreign trade, and it also focuses on
the correlation between that and national economic policy, to provide sound
ground for relative economic departments and managerial departments to
supervise and make decisions.
5 Campus Life
To cultivate outstanding people of talent
who have the full quanlity and strong social competitiveness, the College take
Deng Xiaoping Theory and "Three Represents" as guidance , set out
from "the education teach a person, management to teach a person and serve
to teach a person", make use of a network well etc. terrace, actively open
an exhibition abundant colorful thought political education work.
College students party committee members to
strengthen the educationalmanagement, and establish a good image of party
members, party members play a vanguard and exemplary role to enhance the
cohesion and combat effectiveness of party branches. Adhere to provide
elementary, intermediate and advanced three party schools, it is also many
party members and party membership organization with active molecular study of
the theory of knowledge, foster a correct world outlook, outlook on life and
values. Currently, students ideologically progressive, political awareness, the
number of students applying to join the party for 90% of all students.
We organized all types of organizations
academic lectures, active academic atmosphere, to widen the horizons of
students. Encourage students to actively participate in the "Challenge
Cup" and "start-up plan Contest", guiding students to
participate in "Yongyou Cup" National University of ERP sand table
simulation Tournament and cultivating innovative awareness and ability to
innovate, expand their knowledge and enhance the ability of the students to use
knowledge; create work to help the opportunity for learning frequently for the
difficult student hard, help to trap from the life and mental state etc..
Open the exhibition campus cultural
activity actively, the calculations accounting skills contest, dizzy fun , super
classes, activities such as corporate culture to promote the physical and
mental health of students, active campus cultural life.
Students and community organizations build
patriotism, community service activities such as training students patriotic
enthusiasm and the spirit of selfless sacrifice.
The student of college works the result
showed well, and for many times we were given award to by the upper grade
section of the city, school...etc..
"Tibet
Daily" reported the volunteers Wen-Ming Chen's deeds
In 2002 the China Youth Art newcomers selected
professional young saxophone Amateur winner Silver: Hejiaji
2004 National Undergraduate English Competition first
prize winner Zhu marine certificate
Bernd Strauch: Lili and Bernd
Strauch(Left 1: Mayor of
Ｌili introduced the construction of logistics-highland of
our school to the professor from Leibniz-Hanover University.
Blood Donors
Theatrical performances
Condolences to youth volunteers of our college in Yunnan
Wenshan
Taotao joy
The first "Xiang Cai Yuan Wang Cup" contest of
the first investment Song Yi Jiang students awarded certificates
Shanghai TV surfing the intelligence for the Championship
Tong Pi-yin
Join the party oath
Swallow Cup painting competition
The sixth Shanghai College Students study
of Deng Xiaoping Theory essay Tangxiaohui second-prize winners awarded
certificates
ERP sand table simulation Tournament
6
Academic Research & Discipline Development
On the basis of the distinctive discipline,
fisheries economics and management, the college is accelerating and extending
the development of the other two disciplines, i.e. ocean economics&
management and food economics & management, in order to form a high-level
discipline system, presenting distinguished discipline features and
highly-intersecting disciplines.
1. discipline
of fisheries economics & management
It is intended to be the center for
innovation of fisheries development theory of
Main directions in research are as below:
(1) fisheries
policy & law: It concentrates on institutional arrangement for and
institutional change in utilization of fisheries resources; institutional
arrangement for fisheries economic organizations and fisheries operating
system; institutional arrangement for and policy of effectively controlled
total fish catch; economic policy arrangement for capturing quota system and
property right system..
(2) fisheries
culture & urban fisheries: it concentrates on fisheries culture and
collation and protection of folk cultures in urban fisheries society; coastal
fisheries economy and the strategy for sustainable coordinated development of
both urban and rural areas & urban agriculture; the history of fisherman
life and the development of fish culture; the influence on the development of
coastal and urban agriculture caused by fish culture; how to construct the
pattern of ecological fisheries; how to increase the contribution rate of
recreational and urban fisheries to economic development.
(3) trade
& circulation of aquatic products: it concentrates on the configuration and
improvement of fish market; smoothness of aquatic products’ logistics; trade barriers
to exports; how to efficiently protect domestic enterprises and domestic market
while implementing WTO rules flexibly.
There are three research bases for this
discipline, i.e. the research center for fisheries development strategy of
2. discipline
of food economics & management
The objective of this discipline is to be
the center for theory innovation of food economy development, the training
center for superior managerial personnel of food industry and the research
center for food trademark.
It concentrates on the theory of food
industry system and supply chain management, and how to build the food system -
from farm to table; risk evaluation of food supply chain, and the design of
dynamic early warning system and security system; research in the strategy for
the safety of food supply chain; food marketing, trademark construction and
management, and consumer behavior in food market; research in system of social services
for food safety; research in performance of food safety system.
There are four research bases for this
discipline, i.e. institute of modern logistics,
3. discipline
of ocean regional development economics
The main directions in research are
composite system theory of economic ecological environment of ocean and
continent in coastal zones, economic evaluation of resources and environment in
coastal zones, and economic structure and industrial policy in coastal zones.
(1) composite
system theory of economic ecological environment of ocean and continent in
coastal zones
It concentrates on harmonious development
theory of regional economy and ecological environment in coastal zones,
highlight of which is sustainable development theory of regional economy in
coastal zones. In the meantime, it also does research in systematic linkage
development theory of regional marine and continent economy in coastal zones and
the key point is to discuss the quantitative relation, functioning direction
and functioning mechanism of interaction and interdependence between economic
marine system and economic continental system.
(2) economic
evaluation of resources and environment in coastal zones
There are three sub-directions in research.
The first one is the economic assessment of seawater desalination, which will
base on environment assessment indicators and focus on social cost and benefit,
not just private cost and benefit, to provide foundations for seawater desalination
projects. Second, it is supposed to
set up index system of economic evaluation of resources and environment and
establish the basic theory and method in assessment. Third, it is the economic
evaluation of ocean-concerned engineering environment.
(3) economic
structure and industrial policy in coastal zones
There are three sub-directions in research.
The first one is environmental accounting and tax planning. It will focus on
sustainable development and environmental accounting, performance evaluation of
environment, information disclosure of environmental accounting for enterprises
in
There are four research bases for this
discipline, i.e. institute of marine law and policy, institute of halobios and
environment resources exploitation, institute of harbor economy and institute
of ocean development programming and regional planning.